How to Make Money on Investing in Stocks

If you want to invest money, you may purchase assets whose value is growing.

When you buy art, antiques, real estate properties, stocks, businesses, or precious metal, you know their value will grow, it means that you purchase them now and you will sell them later for a higher price. 

You can also buy assets that produce income, for example, bonds.

Stocks

Businesses need money for various purposes, mostly to expand the business and increase profits, so they issue stocks to receive money from investors, which means investors who buy stocks will own part of the business, its earnings and assets. The value of stocks may grow as time goes by, you can follow up the ebb and flow of prices on Yahoo Finance or Google Finance.

Dividend stock means that you receive part of the business’s profit, and it pays even though the share price is decreasing. Morningstar.com features a list of dividend stocks.

Stocks are less expensive than other assets like real estate properties. Nobody can give you guarantees that the stock you buy has increasing value, but since 1926, on average, stocks have returned 10%, so chances are that your investment will be successful in the long run.

Investing for retirement and other long-term goals improves your portfolio. 

Experts say stocks are the best investment for long-term goals, but if you are thinking of a short-term investment, you risk losing money. Prices at the stock exchange change quickly – so does the value of the stock you purchased. If you need money fast, stocks are not your best opportunity. Long term means that you should invest your money for at least five years.

Make sure that you choose stable companies with lots of satisfied shareholders.

Purchasing different types of stocks, for example, domestic and international stocks as well as stocks of small businesses and established companies, makes your investment safer. Even if one kind of stocks has issues, the others may make up for your loss.

If you are ready to invest money in stocks, turn to a licensed broker firm.

Instead of buying individual stocks, you can purchase stock funds, you may invest in a wide range of stocks, depending on your goals with your investment.

Mutual funds are managed by a fund expert. If you purchase mutual funds, you may own several stocks.

Exchange-traded funds are different assets, remember that they, like individual stocks, example the S&P 500. 

MULTI-LEVEL MARKETING PLAN FOR BEGINNERS

Multi-level marketing is definitely the way to go for people aspiring to have more than just enough to get by on.  Most of the world's leading economic forecasters say that by the turn of the century, fully 75% of the world's consumer business will be conducted via multi-level marketing plans.

 The thing to do is to learn all you can about this method of selling - how it works, and why it works - and then to get going with a multi-level marketing program that can accumulate a fortune for you.  Make no mistake about it, multi-level marketing has made a lot of people very rich already, and will make a lot more people even richer in the coming years.

 Multi-level marketing is based upon the idea of each person involved selling only to his or her friends, with each of these people in turn, introducing their friends into the program.  It's definitely an "endless chain" idea that has unlimited money-making potential.

 Theoretically, everybody knows or comes into contact with an average of 100 different people each week.  If only 10 of those people were to give you $10 per week, you would have an income of $100 per week.  And then, if these people were to duplicate your efforts, passing back to you, $1 for each new person they enlisted into the program, your income would soon become astronomical!

 Undoubtedly, you've heard the story of how you can become rich simply by saving a penny a day, and doubling it each day for 30 days.  And then, there are the pyramid or chain letter schemes that we've all been offered.  Multi-level marketing, in prinicple, works the same way, with the only difference being in the product offered for sale.

 All of these programs work to some degree - because there are government restrictions and laws against the perpetuation of these ideas - most of them make a big splash when they are fitst introduced, and then quickly die out.  However, the concept of initiating a program that sellg itself via an endless chain will always be popular because it holds the promise of bringing riches if only the chain isn't broken.

 So, multi-level marketing appeals to everybody because it's an opportunity for all the participants to get rich with a minimum investment, and very little time or effort or involvement.

 It works because everybody wants to become rich.  It's an idea that anyone - regardless of education, background or basic financial status - can perpetuate from the privacy of his or her own home.

 The basic fallacy of multi-level marketing is in the number of people each individual participant can easily enlist into the program.  After you've talked to all your relatives, your neighbors, co-workers, and friends across town, you're more or less stymied as to new people to bring into the program.

 The bottom line is simply that you cannot recruit everybody you talk to - in fact, if you enlist 10% of the people you attempt to interest in the program, you'll be doint well.  You're going to get some rejections, and these rejections are basically what turns most people off - deflates their ego, drains their enthusiasm, and in the end, is the primary reason they drop out.

 Regardless of what you sell, you must always have a goal in mind - you intend to sell 10 units of a product or recruit 10 new people into your program between now and the first of the month.  You've got to believe that you can do it - want to do it - and then get out and beat the bushes until you do do it!  Once you've achieved this first goal, you should take a day off and reward yourself with a ight on the town or the splurging on something you've always wanted.

 But then, after setting a goal for yourself, and then proving that you can achieve it, you should set a new goal for yourself - if you recruited 10 new people into your program last month, then this month, you're going to bring in 15 new members.

 You're going to make the really big money in multi-level marketing by selling "business start-up kits," and not really from spending time inspiring or motivating the people you've already brought into the program.  In other words, sell the program to as many people as possible, and count on the motivational/money-making opportunities within your dealer start-up kit to cause them to put forth the effort to get out and try to make some money on their own. In the end, and as the old saying goes:  you can lead a horse to water, but you can't make him drink it - any time and or energy you spend "calling back" on the people you've already sold, is going to cost you money and limit your gross income.  To be successful in selling - and this is the secret to multi-level riches - you must present your program to as many people as possible.  Close the sale with your first presentation, and let the buyer either get wth it, or die from his own lack of initiative.

 It's as simple as that - the more people you present your program to, the more sales you're going to make.  Don't worry about the people who have already bought from you - they either will or they won't, and there's nothing you can do about it.

 Obviously, if you spend all your time on the telephone inviting people over to a Special Opportunity Party at your house, and then another 3-hours presenting your program to them, it's going to take you a long time to present your program to 10,000 people and make $10,000...

 And, your costs to rent a hall - advertise - and present a seminar program - will amount to more than you tak in.  If you have the initial promotional abilities, the credit and/or cash, and a really dynamic program - you can make it big, and quickly, by staging seminar-type meeting at the rate of 3 to 5 per week.  Still, this is expensive and time consuming - a lot of work on your part, and not the easiest, most profitable way to go.

 The only logical way to go - to reach as many people as possible for the least amount of money and effort on your part - is via the mails.  In other words, the marrying of your multi-level marketing efforts to mail order will be the least expensive and most profitable for you.

 You can send out 50,000 sales letters and multi-level program brochures in one month, and theoretically make %50,000 form an expenditure of $10,000 or less - a return of $5 for every dollar invested, which isn't bad...

 Basically, it's even easier than that!  You should have some ideal of how mail order works - what makes it profitable and the reasons why - and with this understanding, combine the "easy riches" appeal of your multi-level program with mail order selling.

 Here's our recommendation:  1)  Write a short, one-page report outlining the basic Success Secrets of multi-level marketing.  You can tag-line this report with an invitation for the readers to send for a complete or more detailed manual or tape relative to multi-level marketing how-to; a directory or current listing of money-making multi-level programs; or even a listing of other reports relative to money-making home-based businesses you have for sale.

 2)  Once you have such a report, the next thing for you to do is advertise.  Write an ad such as:  FREE REPORT!...  Money-making secrets of multi-level marketers.  SASE to Your name, address, city, state, zip.

 3)  Place this ad in one of the national publications carrying lots of mail order advertisements - such as The National Inquirer, American Business, Money-making Opportunities, Entrupreneur, Income Opportunities, Specialty Salesman or any one of the hundreds of other such publications.  It is our recommendation that you contract to run such an ad over three issues.  This will give your ad maximum exposure, and should result in an overwhelming number of responses for you.

 4)  In reply to each SASE you receive, first list the name and address of each respondent, along with the date received and what you send back to them, on 3 by 5 cards.  Arrange these cards in zip code and alphabetical order, and store them in an old shoe box.  Then, you take your one page report and along with your multi-level marketing brochure - your program - you stuff the envelopes and drop them off in your nearest mail box.

 If your ad runs in The National Inquirer, you could expect to get 1,000 or more responses each time it runs.  So far, your cost is for the ad - the printing of the one page report - and your multi-level program brochures.  From these 1,000 free reports you send out you should be able to convert about 300 into new members into the multi-level program you're promoting.

 Thus, for an initial cost of $30 for the ad - $100 for the MLM brochures - and the time it takes you to stuff the enveloes - 300 buyers at $10 each wil give you a gross of $3,000...  And that's how you parlay your multi-level program into a fortune, using mail order selling techniques.

 One very important thing to always remember relative to starting a new business:  You cannot take any money coming in from your business advertising, and use it to pay your "everyday" bills.  In other words, you cannot expect to use this money to live on - you have to pour it back into your business to perpetuate that flow of income.

 Whenever you advertise, in addition to replies to your offer, you can expect a "ton of mail" from other people trying to interest you in what they're selling.  Basically, you should go through all of the "junk mail" and look over, save the stuff that looks interesting, is well done, or that you can learn from, and perhaps "lift" some ideas from for use in your own selling efforts.

 Compile the names of the people and/or companies sending these offers to you.  Just as with those replying to your advertised offer, jot down the date and a short description of the material received - and then send them a sales letter/brochure about your multi-level program.  In sending out sales letters/brochures to these people, you don't have to send them out immediately.  You can list these people in an "incoming offer notebook," and then include them with your regualr direct mail packages you send out.  But for sure, clip the spamps and save the incoming envelopes along with those from your bona fide replies.

 5)  So you've spent $150 and made about $3,000 in a period of about three months.  Now you want to perpetuate this income, and build it to twice that amount coming in every month.  What you do is take the income from that first ad, and increase your advertising.  In other words, use it to buy ad space in as many other publications as possible.

 If your first $150 brought in $3,000 from exposure in just one publication, $2,000 will bring you $50,000 from exposure in 10 different publications.  Continue multiplying your advertising exposure and it won't be long before you will be "snowed under" will dollar bills, checks and money orders.  Remember this though, you cannot really spend any of that money on yourself until the business is bringing in several thousand dollars per month on a regular basis.  You have to pour it back into the business in order to allow your business to reach its full potential.

 6)  Make up a one-page "Money Tree" circular, similar to our which is included as reference material within this report.  Be sure that you keep the cost to "find out about your program"  to $2 or less.  Then, with a listing of money making reports such as our - printed on the back of your "Money Tree" circular - shotgun this out to as many people as possible.

 We've had outstanding success handing them out at local shopping centers, passing them out door-to-door, and by including them as "ride-alongs" with our bulk mailing program.  The important this again, is to present your offer to as many different people as possible - particularly to those people with an itch to get rich quick...

 In addition to circulating your "Money Tree" flyers by hand, you should rent or buy - on a regular basis - as many different mailing lists of income opportunity seekers as you can afford, and shotgun one of your circualrs to each of these names.  The publishers of this report (Premier) has names and address of customers for $35 per thousand, on peel and stick labels.  You can also find inexpensive mailing list suppliers in just about any publication that carries mail order advertising.

 For sure, you should spend the money to obtain a 3rd class bulk rate mailing permit, and then use it to sen out all your mailings.  Start by sending out 250 pieces per week, and then gradually increase your volume to the point where you're sendin out 5,000 or more pieces per week, and you'll be in business.

 7)  So the secrets to getting rich in mail order have to do with presenting a free offer most people will find hard to pass up.  You make your money from whatever you send out in reply to the people taking you up on the free offer.

 You send them a copy of your free report, plus your multi-level marketing brochure.  You can stop there if you want, but there's lots more money to be made just from these initial efforts.

 Follow -up offers to people who, themselves are out beting the bushes attempting to drum up extra income, is the way the game is played.  So, when you receive all these names and addresses of people interested in receiving a report on multi-level marketing, you compile the names and rent or sell them to other multi-level operators.

 You do this simply by making up a one-page sales letter type of flyer or circular, offering your names for rent at whatever price you want to charge, and then by including this flyer in your outgoing mail.

 Besides includig your "Money Tree" circular, and the mailing list rental offer, you should also include a one page circular describing and offering for sale, a listing of your money-making reports.  And then, by soliciting co-op mailings from other mail order operators, you'll have a "pretty full" envelope of offers going out.

 Finally, the one thing you must always bear in mind is how your mailing package looks to the person receiving it.  Your envelopes should be professionally printed with your return address - your sales letters should be written to impress the recipient; no misspelled words or smudges from erasures or worn out typewriters; and the eye-appeal of your coupons or offers which are included; and by all means, the quality of your multi-level brochure.  Although multiple colored printing does tend to pull better than just black and white, you can do very well starting with just black and white materials so long as the image you project is all professional.  Photo-copying your offers and hoping for the best, just won't do.  The more affluent you appear to be, from your envelope to each offer contained within, the better your chances of making a sale.

 So, that's how it's done - you can take these methods of how we have done it, maybe even improve upon them a bit, and make tons of money - or you can set everything aside and tell yourself that you'll get started on it next week.  The thing is, the instructions are vaild and the opportunity is here and now - whatever you do is up to you.

Here's How To Avoid The 3 Most Common Affiliate Mistakes.

Affiliate marketing is one of the most effective and powerful ways of earning some money online. This program gives everybody a chance to make a profit through the Internet. Since these affiliate marketing programs are easy to join, implement and pays a commission on a regular basis, more an more people are now willing in this business.
However, like all businesses, there are lots of pitfalls in the affiliate marketing business. Committing some of the most common mistakes will cost the marketers a large portion taken from the profit they are making everyday. That is why it is better to avoid them than be regretful in the end.
Mistake number 1: Choosing the wrong affiliate.
Many people want to earn from affiliate marketing as fast as possible. In their rush to be part of one, they tend to choose a bandwagon product. This is the kind of products that the program thinks is “hot”. They choose the product that is in demand without actually considering if the product appeals to them. This is not a very wise move obviously.
Instead of jumping on the bandwagon, try top choose a product in which you are truly interested in. For any endeavor to succeed, you should take some time to plan and figure out your actions.
Pick a product that appeals to you. Then do some research about that product to see if they are in demand. Promoting a product you are more passionate about is easier than promoting one for the sake of the earnings only.
Mistake number 2: Joining too many affiliate programs.
Since affiliate programs are very easy to join, you might be tempted to join multiples of affiliate programs to try and maximize the earnings you will be getting. Besides you may think that there is nothing wrong and nothing to lose by being part of many affiliate programs.
True, that is a great way to have multiple sources of income. However, joining multiple programs and attempting to promote them all at the same time will prevent you from concentrating on each one of them.
The result? The maximum potential of your affiliate program is not realized and the income generated will not exactly be as huge as you were thinking initially it would. The best way to get excellent result is by joining just one program that pays a 40% commission at least. Then give it your best effort by promoting your products enthusiastically. As soon as you see that it is already making a reasonable profit, then maybe you can now join another affiliate program.
The technique is to do it slowly but surely. There is really no need to rush into things, especially with affiliate marketing. With the way things are going, the future is looking real bright and it seems affiliate marketing will be staying for a long time too.
Mistake number 3: Not buying the product or using the service.
As an affiliate, you main purpose is to effectively and convincingly promote a product or service and to find customers. For you to achieve this purpose, you must be able to relay to the customers that certain product and service. It is therefore difficult for you to do this when you yourself have not tried these things out. Thus, you will fail to promote and recommend them convincingly. You will also fail to create a desire in your customers to avail any of what you are offering.
Try the product or service personally first before you sign up as an affiliate to see if it is really delivering what it promises. If you have done so, then you are one of the credible and living testaments aware of its advantages and disadvantages. Your customers will then feel the sincerity and truthfulness in you and this will trigger them to try them out for themselves.
Many affiliate marketers makes these mistakes and are paying dearly for their actions. To not fall into the same situation they have been in, try to do everything to avoid making the same mistakes.
Time is the key. Take the time to analyze your marketing strategy and check if youa re in the right track. If done properly, you will be able to maximize your affiliate marketing program and earn higher profits.

Best Internet Marketing Solutions Without Overspending,

The Internet has made this world an open enterprise. It has become important for companies to further expand their market and their consumer targets. Engaging to Internet Marketing maybe a risk for people who wish to be involved with this type of business.
Ensure that most of  your target consumers will surely acquire your product. Consider the best products which will definitely capture their interests and needs. This means that you need to identify specifically who these people are, their location and financial level in the society. Have a marketing knowledge and skill to achieve your goal in the field of Internet marketing.
At the present, you can use varied Internet Marketing Solutions that is being offered by companies which can be your tool for support to your consumers. This solution maybe email marketing, search engine optimization or creating web pages or sites. Since you need to maximize your return profit, you need to choose Internet Marketing Solutions that will help you achieve this. These marketing techniques will not cost much since they are very self-explanatory, thus, learned easily.
Email marketing is a common Internet marketing Solution.  This is a cost effective way of communicating and interacting to your consumers, driving them to visit your website and check out your products. It may be in a way of marketing articles, leading them to forums or newsletters. A newsletter has an advantage of expanding your consumers as more and more sign up on it until you can have a bulk list of emails.
Another great Internet marketing solution is through websites. This is a good promotion strategy to employ since you can display all the necessary information for your target consumers. The website should capture their interest and be complete since every transaction, from inquiry to payments may take place. All correspondence that will be done online must be well-facilitated by the features of your website.
Another Internet marketing solution is search engine optimization. This is a type of service for your website that you can make use of in order to raise the number of visitors to your site. Once a consumer uses a search engine, your website will rank high in the list of searches which in return will increase your site's traffic.
Considering these Internet Marketing Solution, there are different companies offering software products containing one or all of these solutions. It would be a great opportunity to try one of these which will match your financial capability and expected return profit.

Affiliate Marketing: Why is it One of the Most Cost-Effective Ways to Advertise your Business...

Ever heard of affiliate programs? These are forms of Internet advertising that rewards the affiliates for driving traffic to the advertiser or for other transactions. The advertiser pays the affiliate to place a link on their website, and the affiliate sends traffic to the advertiser in return. Simply put, it's about paying commissions to people who help you make sales. It's that easy. NOT.
Affiliate marketing has its ups and downs. It could be draining if you are not armed with updated information and the technical how-tos. But this article's sole objective is to reach out to you and not to badmouth affiliate marketing.
Here are the following reasons on why web marketers go gaga over affiliate marketing as a form of Internet advertisement.
1. Low cost
Many are scared to go on a home based business because of the capital required. In affiliate marketing, you don't have to spend much to start raking in moolah.
2. Inventories not included
Product management fuss could be very stressing. An inventory is not asked to be maintained. The merchant does the maintenance required.
3. Unlimited income through leverage
When you have a paid job, your monthly income mainly relies on whether you go to work or not. With affiliate marketing, your affiliates could all just lead traffic to your site without having to lift a finger after providing them your ad copy and links. Though not every web marketer earns limitless, it still is a fact that all the necessary matters for the advertiser or Internet marketer are all there to be successful.
4. Go worldwide
With affiliate marketing, you are dealing with a global market place. All you have to do is choose a niche product and prepare all the necessary tools for your affiliates to lead traffic from just about anywhere to your website.
5. Low risk

The very main reason for Internet marketer's enthusiasm with affiliate marketing is its having a low risk factor. Especially for those with low budget set aside for advertising, affiliate marketing is just the way to do it.
6. No closing time
With affiliate marketing, your business works every single second of the day while targeting a worldwide market! What could be better than that?
But all of these will be put to waste if you don't have the right niche product and all the other important tools to make it big in affiliate marketing, i.e., well-SEO-ed website. So better work on this first before ever considering those benefits.

Search Engine Optimization And Why You Gotta Use It!

E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.
Search Engine Optimization or SEO is a term widely used today by many e-commerce sites.  For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.
Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.
But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.
So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.
With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.
So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.
Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.
You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.
You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.
Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.
If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.
Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company. 

Using Google Adwords To Drive Laser Targeted Traffic.

The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught.
With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches.
This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.
Using Money to Make Money
It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.
Right now, there is no other advertising scheme that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is very evident as you can see so many sites sporting this ad scheme.
In using Google's Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.
This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.
Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.
Laser Targeting your Traffic
To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.
Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.
With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you're laser targeted traffic to your site.
Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.