Saturday, January 23, 2016

Deal With Your Customers Directly With Direct Marketing.

During 90’s companies had very few options available for advertising and hence they opted all the media for advertising about their products. Like the different media in those days were flyers, posters, newspaper, television, and bill boards. Now, it has changed. In comparison to few channels on television media now there are hundreds of them. Thus, the cost of marketing has gone up. 
So, now marketers are looking out for avenues that will minimize the cost but will enable them to reach their customers directly. So, the solution is direct marketing. 
Target the customers with direct marketing
Every marketing campaign is done with the aim of targeting the customers. However, with direct marketing, you can reach those customers who are interested in dealing with product or services of your niche. Thus, the response expected is higher and effective in comparison to other advertising mediums. 
For launching a direct marketing campaign, you need to do complete homework about your customer before you launch it. Several factors are needed to be considered so that the response rates from the customers are high. 
Like if you are targeting a bunch of young girls for your product choose social media platform like Facebook where most of them spend their whole day. However, you should ensure that you have your team working behind such campaign 24/7 so that it is successful. 
Key elements for successful direct marketing
For a successful direct marketing campaign, you need to identify your target market first. Like if you sell gardening products, thenyou need to target the household who are interested in gardening. Although the niche is quite broad, but the need is more or less same. 
Then you need to narrow down the target further with different products. After getting proper feedback, you can start a direct marketing campaign that may be sending SMS, or updating about your products on Social media or anything else. 
Whatever you do, you should try to ensure that more and more users are viewing your ads. The more they see the more will be the response for your products. Apart from that, you can place an advertisement in television channels that show programs on gardening. This will let people who love gardening buy your products. 
Direct marketing is nothing but reaching the customers who may be interested in your product. You need to ensure that you shift their decision from ‘whether to buy’ to ‘must buy’.


6 Ways to Fund your Business today.

When you start a new enterprise, you need money. Few people can afford to support their startup business; most new entrepreneurs need loan. It is not easy to find banks that are willing to lend money to a newbie, but you still have a couple of alternatives.
• Factoring means that you sell your accounts receivable to a third party i.e. a factor, to get immediate cash. It is an expensive option, so it is for growing businesses. If you have a stalling business, do not choose this alternative.
• You may borrow from your retirement accounts. Start with a 60 day interest free loan. Do not select this option if your business is risky.
• Find grants, local, state or federal government programs to help you start your small business. Consider that government grants are restricted to specific fields and causes, i.e. scientific or medical research or conservation efforts.
• You have more chance to succeed if you start a crowdfunding campaign, provided you are familiar with digital marketing, social media sites, and you know how to reach out to potential donors. Websites like Indiegogo or Kickstarter offer you a chance to find an audience. Always try to find a cause or idea that are important to others and people are willing to support. Emphasize how your enterprise will give back to a community or a particular social group. You may convince your future donors that you will manufacture products or offer services that will enhance their lives. For example, you offer that you produce personal safety devices, and your supporters can order some so that they feel safer. In some crowdfunding sites, you are supposed to offer rewards, samples, or gifts to your donors.
• Peer to peer lending means that you get loans from people whom you do not know; you can find them through the Internet. Prosper and Lending Club are online credit marketplaces. However, interest rates might be extremely high.
• Bartering is another alternative to fund your business. Instead of paying cash, exchange products or services. It saves money for your enterprise, and it may get you new customers. You can find another business that is willing to barter, or you can turn to a barter exchange, such as IMS Barter. This method has one disadvantage: you will not receive money for it.