During 90’s companies had very few options available for advertising and hence they opted all the media for advertising about their products. Like the different media in those days were flyers, posters, newspaper, television, and bill boards. Now, it has changed. In comparison to few channels on television media now there are hundreds of them. Thus, the cost of marketing has gone up.
So, now marketers are looking out for avenues that will minimize the cost but will enable them to reach their customers directly. So, the solution is direct marketing.
Target the customers with direct marketing
Every marketing campaign is done with the aim of targeting the customers. However, with direct marketing, you can reach those customers who are interested in dealing with product or services of your niche. Thus, the response expected is higher and effective in comparison to other advertising mediums.
For launching a direct marketing campaign, you need to do complete homework about your customer before you launch it. Several factors are needed to be considered so that the response rates from the customers are high.
Like if you are targeting a bunch of young girls for your product choose social media platform like Facebook where most of them spend their whole day. However, you should ensure that you have your team working behind such campaign 24/7 so that it is successful.
Key elements for successful direct marketing
For a successful direct marketing campaign, you need to identify your target market first. Like if you sell gardening products, thenyou need to target the household who are interested in gardening. Although the niche is quite broad, but the need is more or less same.
Then you need to narrow down the target further with different products. After getting proper feedback, you can start a direct marketing campaign that may be sending SMS, or updating about your products on Social media or anything else.
Whatever you do, you should try to ensure that more and more users are viewing your ads. The more they see the more will be the response for your products. Apart from that, you can place an advertisement in television channels that show programs on gardening. This will let people who love gardening buy your products.
Direct marketing is nothing but reaching the customers who may be interested in your product. You need to ensure that you shift their decision from ‘whether to buy’ to ‘must buy’.